It's a white country boy with a country voice singin' about how hard it is to make a living wage in this new world where the Rich Men North of Richmond just want total control and belittle working people as obese and lazy. But it's a message that cuts across race and prejudice, and unites the experience and frustration of working people everywhere.
Now if that doesn't scare the rich and powerful I don't know what will. They have been stoking culture wars in an effort to distract from the greed and gluttony that they see as their birth right. Reaction videos show that black men especially, relate to the pain and despair in this song.
Music is a powerful tool, especially in an anthem like this one. Give a listen. https://youtu.be/sqSA-SY5Hro